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The Role of Technology in Marketing
by Fran Walker
fran.walker@hqpublications.com
Distance Education Degrees Contributing Writer
Marketing has been at the forefront of business in the U.S. for over 60 years. Since this time, technological advances have meant more products to sell and better ways to sell them. The age of computers and internet marketing has only strengthened the role of marketing. As an added bonus, a marketing MBA can now be studied online.
The History of Marketing
The history of marketing and selling is nearly as long as the history of mankind. Modern marketing has been shaped throughout the 20th century, streamlined since the 1940’s, and taught as a dedicated subject since the 1960’s. Science, psychology, and technology played a large role in the consolidation of marketing as a coherent discipline to follow and study.
Technology and Marketing
Technological advances in transport and communication have driven the development of marketing through increased availability, communication, advertising, and distribution. In the last few years, rapid growth in communications technology has opened up new channels and new - seemingly limitless - horizons for marketers using television, mobile phones, email, and internet marketing.
Internet Marketing
After a few false starts, the rise of the Internet over the last ten years has seen an explosion in ecommerce and internet marketing. It has also seen an explosion in marketing as a career and the online marketing MBA. The same marketing principles of product, promotion, place, and price underpin every internet marketing strategy and there is a constant need for well-trained marketing professionals.
An Online Marketing MBA Can Get You that Marketing Career
If you are working in marketing, sales, management, advertising, or public relations, then you can use technology for yourself to find an online marketing MBA. During your MBA program, you will cover all the important areas of marketing and internet marketing. Making technology work for you can bring you the marketing career you want and deserve.
About the Author
Fran Walker is a freelance writer, editor and researcher specializing in educational, health, safety and domestic issues. Previously, she spent five years in marketing in the self-help, health and health and safety sectors before leaving to start a family. She now edits and writes content for the U.K. Health and Safety Executive. Fran graduated in 1993 with an honours degree in English Literature.
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